work in progress · vol.062
Work
Culture,
rewritten.
There's more to work than getting more done. Letters for people who keep asking better questions.
Featured Letter
I lived as an AI rookie for two years.
After 25 years of shipping websites and IT projects, the last two felt like starting over. I tried, failed, and rewrote it all. This letter is that record.
Start Here
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This Issue · Vol.062
I lived as an AI rookie for two years.
The old ways stopped working. To learn the new tools, I decided to be a rookie again — chipped away, made mistakes, and put it back together.
- Why the old playbook stopped working
- The order of onboarding AI as a teammate
- Three workflows practitioners built first
Archive
Search the letter archive
I lived as an AI rookie for two years
By Songyun Il · Vol.062 · Jun W4
AI isn't magic — it's a workflow
By Songyun Il · Vol.061 · Jun W2
Why your homepage gets no inquiries
By Website Notes · Vol.060 · May W4
What companies miss when they only patch things
By Operations · Vol.059 · May W2
A website is not pages — it's a space customers move through
By Branding Notes · Vol.058 · Apr W4
How one contact form can change your sales flow
By Field Notes · Vol.057 · Apr W2
A small landing page is how you verify customer response
By Experiment · Learn · Vol.056 · Mar W4
Even after exit, the writing continued
By Brunch Archive · 62 essays and counting
The questions to answer before you adopt AI
By Pre-AI Checklist · Vol.055 · Mar W2
Brunch Notes
Even after exit,
the writing continued.
After the exit, our founder wrote 62 essays on Brunch across three years — on business, work, AI, leadership, and starting over. NextStar Letter builds on that archive, layering 25 years of practice and two years of AI experiments into a working letter.
Brunch Note 01
Questions that remained after selling the business
Brunch Note 02
Learning to work again, this time with AI
Brunch Note 03
The way small teams build things
Brunch Note 04
Why we start over
About
Who is this
letter for?
For founders whose websites have structure but no flow. For practitioners who know they should be doing something with AI but don't know where to start. For anyone who wants the digital side of their company to quietly, reliably work.
We skip the abstract and start with the scene: why customers don't respond, what a company should sort out first, what a small tool can actually verify.
NextStar Co., Ltd. researches and designs the KoreaUX™ methodology — websites, branding, content, process, and AI agents. The work that makes a business actually run.
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